The Story Behind BrandLabs Co.
More than two decades ago, Yovonne Kenny founded One Stone Consulting, LLC, where she advised businesses on growth strategy, revenue generation, business development, lead generation, marketing, and customer experience. Her passion has always been helping companies identify opportunities, build meaningful relationships, and create sustainable growth.
One of those clients was Preferred Floor & Tile Co.—formerly Carolina Carpet One—a local, family-owned flooring company in Charlotte, North Carolina. After several years of working together on lead generation and marketing strategy, the company's owner invited her to join the organization full-time—not as a consultant, but as an executive charged with helping shape the company's future, despite having no prior experience in the flooring industry.
Beginning as Vice President of Sales & Operations, Yovonne spent the next 13 years helping transform Preferred Floor & Tile CO. into one of the most recognized flooring partners serving the single-family rental (SFR), build-to-rent (BTR), and multifamily industries. Rising to Executive Vice President, she led strategic growth initiatives, developed national partnerships, strengthened customer experience all while expanded into (6) top markets. Her and her teams efforts positioned the company as a trusted industry leader. Along the way, she proved that sustainable growth isn't built solely on products or services—it's built on trust, relationships, and a brand of people their clients turned to solve problems.
In March 2025, Yovonne exited Preferred Floor & Tile Co. and returned to her entrepreneurial roots, reimagining One Stone Consulting as BrandLabs Co. LLC. Drawing on more than two decades of experience in business strategy, brand development, customer experience, marketing, and growth, she created a company that reflects her greatest strength: bringing people together, building meaningful relationships, and helping businesses become brands that people recognize, trust, and choose.
At its core, BrandLabs Co. exists to help businesses build brands that scale—not simply through marketing, but through strategic clarity, authentic relationships, and consistent customer experiences that create lasting trust.
At the same time, she accepted the role of Senior Vice President of Strategic Growth for Palisade Shower Systems. While Palisade had established success in other markets, it had little awareness within the SFR and BTR industries. Leveraging over a decade of trusted industry relationships, strategic marketing, thought leadership, a media partnership with EverResi Media, and an intentional go-to-market strategy, Yovonne has led the introduction of the Palisade brand to the rental housing industry. Within a year, Palisade had become a recognized name in the vinyl shower and wall systems category, demonstrating the power of combining a strong product with strong relationships & brand.
That experience reinforced a lesson Yovonne has witnessed throughout her career:
Companies don't build brands—people do.
When leaders consistently deliver results, create value, and build authentic relationships, their personal brand becomes a catalyst for the organizations they represent.
Trust transfers. Doors open. Opportunities accelerate.
That philosophy is the foundation of BrandLabs Co., LLC