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  • The Formula™

    • Strategy

    • AI + Search

    • Growth - CX - Biz Dev

  • About

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Lightbulb with glowing brain inside surrounded by social media content screens, with overlaid text reading More Content Isn't the Answer. Better Thinking Is.

More Content Isn't the Answer. Better Thinking Is.

October 30, 2026

Ideas, insights, and strategies for brands built to scale. Post more. Make more videos. Start a newsletter. Write blogs. Launch a podcast. Be on LinkedIn. Be on Instagram. Be on... Continue Reading

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Your Website Isn't a Brochure. It's Part of Your Business Development Team.

October 02, 2026

Someone meets you at an event. They hear about you from a colleague. They see one of your LinkedIn posts. They hear you on a podcast. They see your company mentioned somewhere. What do they do... Continue Reading

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What 20+ Years of Building Businesses Taught Me About Brand

September 08, 2026

For more than two decades, I've worked inside businesses, alongside founders, with leadership teams, in business development, operations, customer experience, growth, and marketing. And I've learned something... Continue Reading

Beaker with colorful swirling elements and brand design icons illustrating the concept your logo isn't your brand.

Your Logo Isn't Your Brand. So What Is?

September 02, 2026

We love a great logo. We love the moment when the colors, typography, imagery, and mark finally come together and a business can see itself differently. But your logo isn't your brand. It's the visual... Continue Reading

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